about
Truly Obscure is a San Francisco-based online publication focused on critical commentary. In December 2005, we began operations in Hawaii, and began distributing print versions on a trial basis throughout the island of Oahu. From 2006-2008, TrulyObscure reached over 100,000 unique visitors, and reviewed hundreds of interesting gadgets, films, bands, events, restaurants, websites, books, and more. In late 2008, we moved to the Bay Area, and are now call the Bay Area our home.
Founded by Greg May and Zoe Wood, Truly Obscure was founded to provide unbiased and alternative commentary on a wide array of people, places, and things. Focused originally on consumer goods, we have since expanded to cover everything from film festivals to hotels.
Truly Obscure will discuss, evaluate, examine, inspect, judge, analyze, bat around, brush up, check out, scrutinize, analyze, appraise, investigate, assess, consider, survey, audit, and assay anything- from the Truly Obscure to the fantastically fun.
To have your product or service reviewed, please contact us at reviews@trulyobscure.com. Note that items can not and will not be returned, unless an exception is granted in writing prior to the delivery of the item in question. We frequently attempt to simulate “wear and tear” on items, and will occasionally post followups after continued use or repeat viewings/listens/tests. Further, we typically will compare items against previous models, as well as competing products, to help critically examine an item’s strengths and weaknesses.
Our review process typically consists of two to three separate reviewers, who will test out the product or service multiple times before coming to any conclusions. A single reviewer is then tasked with forming a consensus opinion and posting it in a timely manner. Note that there are some exceptions to this ideal- movies, for example, frequently can only be seen once before a review needs to be submitted.
When necessary, we will contact manufacturers with questions prior to posting a review.
Reviews and other articles will occasionally be forwarded to Associated Content for inclusion on their site.
